Partner Summit Hamburg

Registration & Breakfast

Keynote speakers:

• Antonio Alonso Lopez, Director of Partner Management, EMEA, AWS
• Axel Clauberg, Director, EMEA Partner Solutions Architect, AWS
• Stephane Isreal, Managing Director, AWS European Sovereign Cloud and Digital Sovereignty, AWS
• Richard Sappe, PDM Leader (DACH & Central Eastern Europe), AWS
• Nina Kunkel, Head of Federal & State Government Germany, AWS

Coffee break

Track 1: Build & Market
Session title: Migration & Modernization in the Era of GenAI
Session description: 84% of CEOs say innovation is critical, yet only 6% are satisfied with their results. The migration and modernization gap represents a massive opportunity for AWS Partners — and agentic AI is fundamentally changing how we close it. In this session, discover how AI agents are turning multi-month migration and modernization projects into weeks, automating millions of lines of code transformation, and slashing manual effort by up to 90%. Across VMware, .NET, mainframe, and Java workloads, AWS Transform is delivering outcomes that weren't possible a year ago. Learn how the partners winning today aren't waiting for customers to ask — they're rebuilding their delivery models around agentic AI, showing up with real answers instead of roadmaps.
Speakers:
Anna Opas - Partner Migration Program Lead, DE & Europe Central
Brenesh Stanslas Flower Mary - Sr. Solution Architect, Migration and Modernization

Track 2: Sell
Session title: Re-Think Cloud Sales: AWS Sales Leader Panel
Session description: Line of business buyers, Agentic AI, Sovereign Cloud – selling cloud looks different than 5 years ago. Learn from AWS sales leaders how they see the cloud market, what our customers ask from us, and how the strategic and tactic sales playbook for cloud looks today.
Speakers:
Jens Dommel, Head of Germany Public Sector, AWS
Felix Schoenherr, Head of Enterprise Sales- Germany, AWS
Marius Müller-Minde, Senior Sales Manager – Greenfield, AWS
Jochen Walter, ISV Germany Leader, AWS
Sonja Gatzke, Enterprise Sales Leader, AWS
Kai Fryder (Moderator) -  Senior Manager PDM, AWS

Track 3: Grow
Session title: From Added Value to Implementation: How Ingram Micro and Partners Scale AWS Success
Session description: From added value to implementation: How Ingram Micro and partners scale AWS success
Speakers:
Patrick Paubandt, Ingram Micro
Matthias Jansky, tecRacer

Track 1: Build & Market
Session title: The Agentic Advantage: How Partners Unlock AI's Full Potential
Session description: Agentic AI introduces a new layer of intelligence: systems that don’t just predict, but act. AWS Partners play a critical role in helping customers build, integrate and scale agentic workflows. Join us as we walk through how partners are accelerating agentic AI with AWS.
Speakers:
Christian Elsenhuber, Sr. Mgr. Partner Solutions Architects
Kristof Schum, PDS Agentic AI EMEA

Track 2: Sell
Session title: Selling Sovereignty: Your Partner Playbook for the European Sovereign Cloud
Session description: Sovereignty is no longer a niche conversation - it is a boardroom priority across Europe. But for many partners, selling the European Sovereign Cloud (ESC) means navigating unfamiliar territory: legal concerns, compliance questions, and customer objections that go well beyond the technical.
In this breakout session, Florian, Nina, and Richard share the partner playbook for ESC success. You will get a clear-eyed view of why ESC is the strongest sovereign proposition in the market, practical objection-handling techniques drawn from real field engagements, and a walkthrough of the partner programs - including MAP for ESC and new region launch incentives - designed to accelerate your go-to-market. The session closes with candid stories from the field and a hands-on Q&A, so you leave with a concrete action plan: define your ESC offering, start joint opportunity conversations, and tap into available funding.
Whether you are already in sovereign cloud conversations or just getting started, this session gives you the confidence and the tools to move.
Speakers:
Florian Brummer AWS Global Services Digital, AWS
Nina Kunkel, Head of Federal & State Government Germany, AWS
Richard Sappe, PDM Leader (DACH & Central Eastern Europe), AWS

Track 3: Grow
Session title: Scaling through the AWS Partner Programs as Consulting  and/or Technology/ISV AWS Partner
Session description: Join us to explore best practices for accelerating your growth across both the Consulting  and Technology/ISV Partner partner tracks, including the latest updates on ACE, Partner Central 3.0, and available funding programs. Learn how to effectively leverage the Power of Three to drive joint customer success and discover proven strategies to scale your business through the AWS partnership
Speakers:
Sabine Hintzen, SI Scale PDM – Germany
Tim Römermann, ISV Scale PDM – Germany

Lunch

Track 1: Build & Market
Session title: Deliver world-class customer experiences using AI
Session description: In this session, discover how AWS is helping organizations transform both their customer-facing and internal operations with AI. Learn how Amazon Connect — a complete AI-powered contact center solution built on Amazon's own service experience — enables you to deliver personalized, omnichannel customer interactions at scale by combining AI assistance with human understanding. Then see how Amazon QuickSight, the AI-powered businessintelligence capability within Amazon Quick, turns scattered enterprise data into strategic insights for everyone — letting you explore data conversationally, take action directly from dashboards, and bridge the gap between knowing and doing. Whether you're reimagining your contact center or accelerating data-driven decisions across the enterprise, this session shows how AI can elevate both customer experience and business intelligence from the ground up.
Speakers:
Halit Oezmen, PDS Customer Experience, EMEA
Anatoly Klepikov, ISV GTM PSA, EMEA-Central

Track 2: Sell
Session title: Die AWS Partner Journey, mit TD SYNNEX zum Hero!
Speakers:
Felix Pieper, TD Synnex
Jan van Puyvelde, TD Synnex
Aron Giuseppe Ionfrida, TD Synnex
Raphael Stieg, TD Synnex

Track 3: Grow
Session title: Public Sector Decoded: Vertical Trends That Drive Partner Growth
Session description: Germany's public sector is accelerating its digital transformation - driven by sovereign cloud mandates, AI adoption, and modernization at federal, state, and municipal levels. But where are the biggest opportunities for partners? In this session, Public Sector sales leads from across verticals share the trends shaping demand, the buying patterns emerging in government, and the insights that translate into pipeline. Whether you serve healthcare, defense, education, or critical infrastructure, you'll leave with a clear understanding of where public sector investment is heading, how to position your solutions effectively, and actionable strategies to grow your AWS-powered public sector business in DACH and beyond.
Speakers:
Sebastian Durnwalder - Head of Healthcare, Reserach & Education Germany
Pablo Salvia - Head of Local Government, Government Linked Companies and Public Sector ISVs Germany
Christian Schaefer - Head of National Security & Defense Germany
Nina Kunkel - Head of Federal & State Government Germany

Track 1: Build & Market
Session title: Train, Build, Certify – Close the Skills gap, Grow your Business
Session description: The cloud skills gap is real – but closing it has never been more accessible for AWS Partners. Discover how the Catalyst Program gives your team fully funded access to AWS Skill Builder learning platform, certification exam vouchers, and role-based learning plans covering the topics that matter most today (Agentic AI, Digital Sovereignty, SageMaker Unified Studio, AWS Transform, SMB Sales and more). Explore what's new in AWS Training & Certification – Microcredentials, certification readiness program, gamified experiences like SimuLearn, AWS Jam, Cloud/Industry Quests, and Instructor-Led Training from AWS Training Partners. Leave with a clear roadmap to build, badge, and certify your builders.
Speakers:
Gaby Chaib, AWS Partner Enablement Manager
Damien Andrews, Sr. Customer Engagement Manager
Wolfgang Doetsch, Training Partner Manager

Track 2: Sell
Session title: Industry Specific Session - Manufacturing
Session description: TBC
Speakers:
Sonja Gatzke, Enterprise Sales Leader, AWS
Jan Klode, Principal Enterprise Account Manager, AWS

Track 3: Grow
Session title: Unlock AWS Marketing Programs That Actually Drive Pipeline
Session description: Join three successful AWS partners as they reveal how Marketing Central, MDF, and Joint Marketing Plans transformed their go-to-market strategies. Discover real automation wins, campaign shortcuts, and funding secrets that saved hundreds of hours and drove measurable results. Whether you're an emerging consulting partner, ISV, or established services partner, you'll leave with actionable tactics to accelerate your AWS business growth.

Coffee break

Track 1: Build & Market
Session title: Fast Track to Growth: Leveraging AWS Marketplace for Success
Session description: Discover how AWS Marketplace can accelerate your business growth. Explore the latest features and programs designed to simplify and automate your workflows.
Speaker:
Jakob Gasser, ISV GTM PDM Data & AI, EMEA-Central

Track 2: Sell
Session title: Retail & CG Industry Trends: Your GTM Opportunity with AWS
Session description: Join this session as we explore Retail and Consumer Goods trends shaping the industry today, and how AWS can support your growth through joint GTM and co-selling
Speaker:
Marco Kormann Rodrigues, EMEA Partner Solution Leader, Retail and CPG

Track 3: Grow
Session title: The Agentic Frontier: Scaling Enterprise Value through AWS Partner Innovation
Session description: The shift from passive generative AI to Agentic AI—autonomous systems capable of reasoning, using tools, and executing complex workflows—is transforming the enterprise landscape. However, for customers, the path from experimental pilots to production-grade agents is fraught with challenges around security, governance, and tangible ROI. In this session, we provide AWS Partner executives (both business and technical leaders alike) with a blueprint for jointly helping customers in the Agentic AI lifecycle. We begin by exploring enterprise adoption choices, We will also dive into how to build a high-performance Agentic AI practice or AI solution build that scales with evolving market demands. Attendees will gain insights into the latest industry trends. We will then break down the Partner GTM motions, offering a clear strategy for creating a robust pipeline through co-selling, specialized incentives, and rapid prototyping. Finally, we address the path to production. We will discuss how to implement rigorous safety guardrails, ensure architectural scalability, and maintain a value-driven approach that turns Agentic AI from a technical novelty into a core business driver.
Speaker:
Dr. Kristof Schum, AI PDS, AWS

Drinks & Networking